Hair, Jr. Joseph F.   Robert P. Bush  David J. Ortinau  <br/><br/>
Marketing research  within a changing information environment 

 - New York  McGraw Hill Irwin   2006 
 - xxvii, 700 p.  : ill.  ; 26 cm. 
<br/><br/> Includes glossary, endnotes and index 
<br/><br/><label>ISBN: </label>9780072830873 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>General management --Marketing research--Reporting --Collecting data--FSSH
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAI