00503nam a22001217a 4500020002300000082001600023100006000039245006600099260003900165300003600204500004200240650009900282  a9780072830873 (hb)  a658.83bHAI  aHair, Jr. Joseph F. aRobert P. BushaDavid J. Ortinau   aMarketing researchbwithin a changing information environment  aNew YorkbMcGraw Hill Irwin c2006  axxvii, 700 p.b: ill.c; 26 cm.  aIncludes glossary, endnotes and index  aManagement scienceaGeneral management vMarketing researchvReporting vCollecting datavFSSH