within a changing information environment Hair, Jr. Joseph F. Robert P. Bush David J. Ortinau creator text New York McGraw Hill Irwin 2006 monographic xxvii, 700 p. : ill. ; 26 cm. Includes glossary, endnotes and index Management science General management Marketing research Reporting Collecting data FSSH 658.83 HAI 9780072830873 (hb)