TY  - BOOK
AU  - Hair, Jr. Joseph F. 
TI  - Marketing research: within a changing information environment
SN  - 9780072830873 (hb)
U1  - 658.83 
PY  - 2006///
CY  - New York
PB  - McGraw Hill Irwin 
KW  - Management science
KW  - General management
KW  - Marketing research
KW  - Reporting
KW  - Collecting data
KW  - FSSH
N1  - Includes glossary, endnotes and index
ER  -