Peter, J. Paul  Jerry C. Olson <br/><br/>
Consumer behavior and marketing strategy 

 - New York  McGraw Hill  1999 
 - xxv, 545 p.  : ill.  ; 26 cm. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9780256261905 (hb) 0256261903 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social science<br/>Consumer behavior	--Marketing--Consumer analysis--Marketing strategy --Behavioral science --FSSH
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET