00490nam a22001337a 4500020002300000020002000023082001800043100003500061245004500096260003200141300003400173500003200207650011700239  a9780256261905 (hb)  a0256261903 (hb)  a658.8342bPET  aPeter, J. PaulaJerry C. Olson  aConsumer behavior and marketing strategy  aNew YorkbMcGraw Hillc1999  axxv, 545 p.b: ill.c; 26 cm.  aIncludes glossary and index  aSocial scienceaConsumer behavior	vMarketingvConsumer analysisvMarketing strategy vBehavioral science vFSSH