00538nam a22001577a 4500 0 0 0 0 fsd fsd 2021-06-15 Purchased: Book House 0 658.8342 PET 75053 2021-06-15 00:00:00 1 2021-06-15 BK 35213 35213 9780256261905 (hb) 0256261903 (hb) 658.8342 PET Peter, J. Paul Jerry C. Olson Consumer behavior and marketing strategy New York McGraw Hill 1999 xxv, 545 p. : ill. ; 26 cm. Includes glossary and index Social science Consumer behavior Marketing Consumer analysis Marketing strategy Behavioral science FSSH BK