TY  - BOOK
AU  - Peter, J. Paul
TI  - Consumer behavior and marketing strategy
SN  - 9780256261905 (hb)
U1  - 658.8342 
PY  - 1999///
CY  - New York
PB  - McGraw Hill
KW  - Social science
KW  - Consumer behavior	
KW  - Marketing
KW  - Consumer analysis
KW  - Marketing strategy
KW  - Behavioral science
KW  - FSSH
N1  - Includes glossary and index
ER  -