Zikmund, William G.  Steven Ward  Benlowe <br/><br/>
Marketing research 

 - America  Thomson  2007 
 - 570 p.  : ill.  ; 25.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780170127349 (pbk) 0170127346 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Computer science--Computer network resources--Marketing research--Planing and design research--Data Analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>332.6  / ZIK