Baran, Stanley J.  Dennis K. Davis <br/><br/>
Mass communication theory : foundations, ferment, and future 

 - USA  Cangage  2015 
 - xxiii, 408 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131529126 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication <br/>Mass Media--Communication--Audience theories--Effects of media on society--Media science--FMS
<br/><br/><label>Dewey Class. No.: </label>302.2301	  / BAR