TY  - BOOK
AU  - Baran, Stanley J.
TI  - Mass communication theory : foundations, ferment, and future
SN  - 9788131529126 (pbk)
U1  - 302.2301	 
PY  - 2015///
CY  - USA
PB  - Cangage
KW  - Mass Communication
KW  - Mass Media
KW  - Communication
KW  - Audience theories
KW  - Effects of media on society
KW  - Media science
KW  - FMS
N1  - Includes index
ER  -