Kotler, Philip  Kevin Lane Keller <br/><br/>
Marketing management 

 - India  Pearson  2006 
 - xxxix, 672 p.  : ill.  ; 27 cm. 
<br/><br/> Includes appendix, glossary and index 
<br/><br/><label>ISBN: </label>9788129711199 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>General management --Marketing management --Consumer behavior	--Internet marketing	--Market surveys--FSSH
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT