Burns, Alvin C.  Ronald Bush F. <br/><br/>
Marketing research 

 - UK  Prentice Hall.  2000 
 - xxi, 699 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780130650580 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>General management--Marketing research--SPSS for Windows--Basic data analysis--Survey data collection methods--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR