TY  - BOOK
AU  - Burns, Alvin C.
TI  - Marketing research
SN  - 9780130650580 (pbk)
U1  - 658.83 
PY  - 2000///
CY  - UK
PB  - Prentice Hall.
KW  - Marketing research
KW  - General management
KW  - SPSS for Windows
KW  - Basic data analysis
KW  - Survey data collection methods
KW  - FMS
N1  - Includes index
ER  -