Zeithaml, Valarie A.  Mary Jo Bitner  Dwayne D Gremler  Ajay Pandit  <br/><br/>
Services marketing  integrating customer focus across the firm 

 - India  Mcgrawhill education  2015 
 - xxxii, 711 p.  : ill.  ; 24 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9781259026812 (pbk) 1259026817 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Marketing--Customer services--Service industries marketing--Customer expectations --Managing demand and capacity--Service recovery --FSSH
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR