TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781259026812 (pbk)
U1  - 658.8 
PY  - 2015///
CY  - India
PB  - Mcgrawhill education
KW  - Services marketing
KW  - Marketing
KW  - Customer services
KW  - Service industries marketing
KW  - Customer expectations
KW  - Managing demand and capacity
KW  - Service recovery
KW  - FSSH
N1  - Include index
ER  -