Mcquail, Denis <br/><br/>
Mass communication theory  an introduction 

 - London  Sage publications  1994 
 - xiv, 416 p.  : ill.  ; 23 cm. 
<br/><br/> Include references and index. 
<br/><br/><label>ISBN: </label>9780803977853 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication<br/>Social interaction --Mass media--Power of mass media--Commercialization --Theory of media--Theory of society--FSSH
<br/><br/><label>Dewey Class. No.: </label>302.23  / COM