00471nam a2200121   4500020002400000082001600024100001900040245004700059260003600106300003400142500003400176650013900210  a9780803977853 (pbk)  a302.23bCOM  aMcquail, Denis  aMass communication theoryban introduction  aLondonbSage publicationsc1994  axiv, 416 p.b: ill.c; 23 cm.  aInclude references and index.  aMass communicationaSocial interaction vMass mediavPower of mass mediavCommercialization vTheory of mediavTheory of societyvFSSH