00519nam a2200145 4500 0 0 0 0 fsd fsd 2021-06-18 Purchased: Allied Book Company 0 001.51 COM 75172 2021-06-18 00:00:00 1 2021-06-18 BK 35424 35424 9780803977853 (pbk) 302.23 COM Mcquail, Denis Mass communication theory an introduction London Sage publications 1994 xiv, 416 p. : ill. ; 23 cm. Include references and index. Mass communication Social interaction Mass media Power of mass media Commercialization Theory of media Theory of society FSSH BK