TY  - BOOK
AU  - Mcquail, Denis
TI  - Mass communication theory: an introduction
SN  - 9780803977853 (pbk)
U1  - 302.23 
PY  - 1994///
CY  - London
PB  - Sage publications
KW  - Mass communication
KW  - Social interaction
KW  - Mass media
KW  - Power of mass media
KW  - Commercialization
KW  - Theory of media
KW  - Theory of society
KW  - FSSH
N1  - Include references and index
ER  -