McColl-Kennedy  GC Kiel  <br/><br/>
Marketing  a strategic approach 

 - Australia   Nelson   2000 
 - xiv, 926 p.  : ill., (Col).  ; 27.5 cm.  + CD. 
<br/><br/> Includes glossary and index 
<br/><br/><label>ISBN: </label>9780170091169 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social science<br/>General management --Introduction to marketing --Strategic management --Organizational behavior --Decision making --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC