TY  - BOOK
AU  - McColl-Kennedy
TI  - Marketing: a strategic approach
SN  - 9780170091169 (pbk)
U1  - 658.8 
PY  - 2000///
CY  - Australia 
PB  - Nelson 
KW  - Social science
KW  - General management
KW  - Introduction to marketing
KW  - Strategic management
KW  - Organizational behavior
KW  - Decision making
KW  - FMS
N1  - Includes glossary and index
ER  -