Reeder, Robert R.  Edward G. Brierty  Betty H. Reeder <br/><br/>
Industrial marketing   Analysis, planning, and control 

 - New delhi  PHI learning private limited  1991 
 - xvi, 670 p.  : ill.  ; 23 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9788120312456 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Industrial marketing<br/>Management sciences-- Buying behavior--Marketing strategy--Industrial communication--Market segmentation   --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / REE