00521nam a2200121   4500020002400000082001500024100005800039245005900097260005000156300003400206500001900240650014000259  a9788120312456 (pbk)  a658.8bREE  aReeder, Robert R.aEdward G. BriertyaBetty H. Reeder  aIndustrial marketing bAnalysis, planning, and control  aNew delhibPHI learning private limitedc1991  axvi, 670 p.b: ill.c; 23 cm.  aInclude index.  a Industrial marketingaManagement sciencesv Buying behaviorvMarketing strategyvIndustrial communicationvMarket segmentation   vFMS