TY  - BOOK
AU  - Reeder, Robert R.
TI  - Industrial marketing : Analysis, planning, and control
SN  - 9788120312456 (pbk)
U1  - 658.8 
PY  - 1991///
CY  - New delhi
PB  - PHI learning private limited
KW  -  Industrial marketing
KW  - Management sciences
KW  -  Buying behavior
KW  - Marketing strategy
KW  - Industrial communication
KW  - Market segmentation
KW  - FMS
N1  - Include index
ER  -