Malhotra, Naresh K <br/><br/>
Marketing research  an applied orientation 

 - New Delhi  Pearson Education  2002 
 - xxxiii, 890 p.  : ill.  ; 26 cm. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>0131257331 (hb) 9780131257337 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Research problem--Causal research design--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL