00615nam a22001697a 4500 0 0 0 0 fsd fsd 2021-06-19 Book House 0 658.83 MAL 75210 2021-06-19 00:00:00 1 2021-06-19 BK 35437 35437 0131257331 (hb) 9780131257337 (hb) 658.83 MAL Malhotra, Naresh K Marketing research an applied orientation New Delhi Pearson Education 2002 xxxiii, 890 p. : ill. ; 26 cm. Includes appendix and index. Marketing research Research problem Causal research design Research design Causal research design Data collection Factor analysis Multidimensional scaling FMS BK