00560nam a22001577a 4500 0 0 0 0 fsd fsd 2021-06-19 Book House 0.00 0 658.848 KEE 75248 2021-06-19 00:00:00 1 2021-06-19 BK 35439 35439 9788131730911 (pbk) 658.848 KEE Keegan, Warren J. Naval K. Bhargava Global marketing management New Delhi Prentice-Hall 2011 xxiv, 670 p. : ill. ; 22 cm. Includes index and appendix. Management Global marketing Export marketing Global market segmentation Global marketing strategy Global targeting Product decisions FMS BK