Global marketing management
Keegan, Warren J. Naval K. Bhargava
creator
text
New Delhi
Prentice-Hall
2011
monographic
xxiv, 670 p. : ill. ; 22 cm.
Includes index and appendix.
Management Global marketing
Export marketing
Global market segmentation
Global marketing strategy
Global targeting
Product decisions
FMS
658.848 KEE
9788131730911 (pbk)