TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management 
SN  - 9788131730911 (pbk)
U1  - 658.848 
PY  - 2011///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
KW  - Global marketing
KW  - Export marketing
KW  - Global market segmentation
KW  - Global marketing strategy
KW  - Global targeting
KW  - Product decisions
KW  - FMS
N1  - Includes index and appendix
ER  -