TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behavior
SN  - 9780137195015 (pbk)
U1  - 658.8342 
PY  - 1997///
CY  - UK
PB  - Prentice Hall International Inc.
KW  - Social science
KW  - Consumer behavior	
KW  - Motivation research (Marketing)
KW  - Diversity of consumer
KW  - Market segmentation
KW  - Consumer needs
KW  - FSSH
N1  - Includes glossary and index
ER  -