Perreault, William D. <br/><br/>
Essentials of marketing  a global-management approach 

 -  McGraw- hill 
 - xl, 638 p.  : ill.  ; 26.5 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780072935899 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Decision making--Research design--Data collection--Information collection--Attitude measurement--Data analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8	  / PER