00458nam a22001217a 4500020002400000082001600024100002600040245005800066260001700124300003500141500002000176650014000196  a9780072935899 (pbk)  a658.8	bPER  aPerreault, William D.  aEssentials of marketingba global-management approach  bMcGraw- hill  axl, 638 p.b: ill.c; 26.5 cm.  aIncludes index.  aMarketing researchaDecision makingvResearch designvData collectionvInformation collectionvAttitude measurementvData analysisvFMS