TY  - BOOK
AU  - Perreault, William D.
TI  - Essentials of marketing: a global-management approach
SN  - 9780072935899 (pbk)
U1  - 658.8	 
PB  - McGraw- hill
KW  - Marketing research
KW  - Decision making
KW  - Research design
KW  - Data collection
KW  - Information collection
KW  - Attitude measurement
KW  - Data analysis
KW  - FMS
N1  - Includes index
ER  -