Boone, Louis E.  David L. Kurtz <br/><br/>
Contemporary marketing 

 - Australia  Thomson  2004 
 - li, 599 p.  : ill., (Col.)  ; 28 cm.  + CD. 
<br/><br/> Includes appendix, notes, glossary, credit and index. 
<br/><br/><label>ISBN: </label>9780324185102 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>General management --Designing customer --Oriented marketing --Product strategy --Distribution strategy --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO