00494nam a22001217a 4500020002400000082001500024100003600039245002700075260002900102300004800131500005800179650013500237  a9780324185102 (pbk)  a658.8bBOO  aBoone, Louis E.aDavid L. Kurtz  aContemporary marketing  aAustraliabThomsonc2004  ali, 599 p.b: ill., (Col.)c; 28 cm.e+ CD.  aIncludes appendix, notes, glossary, credit and index.  aManagement scienceaGeneral management vDesigning customer vOriented marketing vProduct strategy vDistribution strategy vFMS