TY  - BOOK
AU  - Boone, Louis E.
TI  - Contemporary marketing
SN  - 9780324185102 (pbk)
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Management science
KW  - General management
KW  - Designing customer
KW  - Oriented marketing
KW  - Product strategy
KW  - Distribution strategy
KW  - FMS
N1  - Includes appendix, notes, glossary, credit and index
ER  -