Kinnear, Thomas G.  Kenneth L. Bernhardt  Karhleen A Krentler  <br/><br/>
Principles of marketing  

 - New Delhi  Harper Collins College   1995 
 - xlvii, 808 p.   : ill., (Col.).  ; 28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0673465551 (hb) 9790673465558 (hb)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing strategy--Marketing environment--Pricing products--Advertising--Sales promotion--Public relations--Global marketplace--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIN