TY  - BOOK
AU  - Kinnear, Thomas G.
TI  - Principles of marketing 
SN  - 0673465551 (hb)
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Harper Collins College 
KW  - Marketing
KW  - Marketing strategy
KW  - Marketing environment
KW  - Pricing products
KW  - Advertising
KW  - Sales promotion
KW  - Public relations
KW  - Global marketplace
KW  - FMS
N1  - Includes glossary and index
ER  -