Malhotra, Naresh K.  David F. Birks  <br/><br/>
Marketing research  an applied approach 

 - New York  FT Prentice Hall  2007 
 - xxi, 835 p.  : ill., (Col.).  ; 26 cm.  + CD. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>ISBN: </label>9780273706892 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management <br/>Marketing research	--Marketing research--Methodology	--Cluster analysis--Developing research--Research design--FM
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL