TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied approach
SN  - 9780273706892 (pbk)
U1  - 658.83 
PY  - 2007///
CY  - New York
PB  - FT Prentice Hall
KW  - General management
KW  - Marketing research	
KW  - Marketing research--Methodology	
KW  - Cluster analysis
KW  - Developing research
KW  - Research design
KW  - FM
N1  - Includes appendix, glossary and index
ER  -