00649nam a2200169 4500 0 0 0 0 fsd fsd 2021-06-24 Book house 0.00 0 658.8 MAR 75495 2021-06-24 00:00:00 1 2021-06-24 BK 35695 35695 0072315237 (pbk) 0072472952 (pbk) 658.8 MAR Boyd HaRper W. Orville C. Walker, jR John W. Mullins Jean- Claude Larreche Marketing management A strategic decision- making approach New york Mc Graw Hill 2002 xxi, 594 p. : ill . ; 25cm. Includes appendix and index. Marketing management Management science Marketing research Market segmentation Consumer behavior Target marketing FMS BK