Ferrell, O.C. <br/><br/>
Marketing strategy  

 - Boston  McGraw-Hill Irwin  2002 
 - xviii, 469 p.  : ill.  ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0030321034 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Market surveys--Marketing strategy--Marketing regulation--Internal influences--Consumer behavior--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER