TY  - BOOK
AU  - Ferrell, O.C.
TI  - Marketing strategy 
SN  - 0030321034 (pbk)
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing--Management
KW  - Market surveys
KW  - Marketing strategy
KW  - Marketing regulation
KW  - Internal influences
KW  - Consumer behavior
KW  - FMS
N1  - Includes index
ER  -