Cravens, David W.  Victoria L. Crittenden <br/><br/>
Strategic marketing management cases 

 - Noida  Pearson India Education Services Pvt. Ltd  2002 
 - xvi, 685 p.  : ill.   ; 24.5 cm. 
<br/><br/> Includes bibliographical references, appendix and index. 
<br/><br/><label>ISBN: </label>0071123253 (pbk) 9780071123259 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Management<br/>Marketing--Business policy case--Internal assessment--Management issues--Strategic planning--Strategy evaluation--Case studies--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802	  / CRA