00683cam a22001694a 4500 0 0 0 0 fsd fsd 2021-06-25 Book House 0 658.802 CRA 75516 2021-06-25 00:00:00 1 2021-06-25 BK 35745 35745 0071123253 (pbk) 9780071123259 (pbk) 658.802 CRA Cravens, David W. Victoria L. Crittenden Strategic marketing management cases Noida Pearson India Education Services Pvt. Ltd 2002 xvi, 685 p. : ill. ; 24.5 cm. Includes bibliographical references, appendix and index. Strategic management Management Marketing Business policy case Internal assessment Management issues Strategic planning Strategy evaluation Case studies FMS BK