TY  - BOOK
AU  - Schiffman, Leon G. 
TI  - Consumer behavior
SN  - 9789673498420 (pbk)
U1  - 658.8342 
PY  - 2020///
CY  - Malaysia
PB  - Pearson Malaysia Sdn. Bhd.
KW  - Consumer behavior	
KW  - Marketing
KW  - Interpretation
KW  - Consumer perception
KW  - Motivation research
KW  - Perceptual organization
KW  - FMS
N1  - Includes glossary and index
ER  -