Schiffman, Leon G.  Leslie Lazar Kanuk  S. Ramesh Kumar  Joseph Wisenblit <br/><br/>
Consumer behavior 

 - New Delhi  Pearson Prentice Hall  2010 
 - xix, 486 p.  : ill.  ; 26.5 cm. 
<br/><br/> Includes notes, glossary and index. 
<br/><br/><label>ISBN: </label>9788131731567 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)	--Marketing--Marketing research--Consumer perception--social marketing--Quantitative research--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH