TY  - BOOK
AU  - Schiffman,Leon G.
TI  - Consumer behavior
SN  - 9788131731567 (pbk)
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)	
KW  - Marketing
KW  - Marketing research
KW  - Consumer perception
KW  - social marketing
KW  - Quantitative research
KW  - FMS
N1  - Includes notes, glossary and index
ER  -