Walker, Orville C. Jr.  John Mullins  <br/><br/>
Marketing strategy  a decision-focused approach 

 - New York  McGraw Hill  2011 
 - xvii, 368 p.  : ill.  ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780078028946 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management	<br/>General management --Marketing Decision making--Strategic planning--Industrial management	--Marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAL